Saturday, December 29, 2012

The Zen of Social Media Marketing

I never thought I would be the type of person to blog, but alas, I too have been drawn into the blogosphere. I can, however, promise you I won’t be your typical blogger. My blog will always be short and to the point. Unless the topic is sports related, in which case, I apologize in advance. 

I recently spent 2 hours at Borders searching for the perfect book about Public Relations or Social Media. Finally I found it: ”The Zen of Social Media Marketing” by Shama Hyder Kabani. This book is a really easy read and is above all very practical. I recommend this book to any small business owner who is trying to get their company name out there and doesn’t have a multimillion dollar marketing budget. The book is filled with several tips that Kabani refers to as “Zen Moments” that work as sort of chapter summaries. The book explains the power of Facebook and Twitter for small companies and she gives detailed advice of how to use both social media websites. 

The book contains online resources that I personally benefited from. Just one example is http://jigsaw.w3.org. If you have a website and want to make sure it’s coded properly go to this site, type in your URL, and it will scan it for you and point out any errors you may have.

 
Have you read this book? Agree or disagree? We always love to hear what you think so contact us on Twitter  and Facebook.