Scott has some great insight on how to
use Social Media to drive your business in an organic way, providing a
great counterpoint to more traditional interruption-based advertising.
There are an incredible amount of tips and tricks, theories and methods
in this book, but Scott has boiled it down to a few basic principles:
1. Target a specific audience. Create a
page that reaches an audience that is important to your organization. It
is usually better to reach a small niche market than try to go large.
2. Be a thought leader. Provide valuable
and interesting information that people want to check out. It is better
to show your expertise in a market or at solving a buyer’s problems than
to blather on about your product.
3. Create lots of links. Link to your own
sites and blog, and those of others in your industry and network.
Everybody loves links—it makes the Web what it is. You should certainly
link to your own stuff from a social networking site (like your blog),
but also link to other people’s sites and content in your own market.
4. Encourage people to contact you. Make
it easy for people to reach you online, and be sure to follow up
personally on your fan mail.
5. Participate. Create groups and participate in online discussions. Become an online leader and organizer.
6. Make it easy to find you. Tag your
page and add your page into the subject directories. Encourage others to
bookmark your page with del.icio.us and DIGG.
7. Experiment. These sites are great
because you can try new things. If it isn’t working, tweak it. Or
abandon the effort and try something new. There is no such thing as an
expert in social networking—we’re all learning as we go!
This should be enough to get anyone
started in their own Social Media campaign, but to truly achieve
astronomical results we suggest you give the book a read.
Have you read this book? Agree or disagree? We always love to hear what you think so contact us on Twitter and Facebook.
