Hi, I'm Julia, I'll be taking over this blog for the forseeable future, and I promise to do my very best to keep things brief, interesting and informative. Every week, I'll be posting new content. Book recomendations, marketing tips, updates on how we're doing and what's going on. I'll start with some marketing tips targeted towards growing local medical practices, like orthodontists, and primary care physicians.
Healthcare Marketing Tips:
Contact local real estate agents. The first thing new members of a community look for when they move to a new town are local medical practioners. Many people ask their real estate agents for recomendations. Ask the real estate agents in your neighborhood to put in a good word for you.
In a similar vein, make sure you're in the city hall or town council business listings, many of which are also listed online. This is another place that new community members often go to for advice on local businesses and services.
Consider offering a free first assesment to new patients, as a welcome to the neighborhood, thank you for choosing us, gift.
Most small businesses attract clients through word of mouth. Encourage your existing patients to refer your service to their friends and neighbors, by offering them discounts or perks for a certain number of referrals.
Consider sending out direct mailers. You can potentially get
a .5% to .75% redemption rate, and our subsidiary company, VinxPR, can help you
design and send out direct mailers that have superior design, paper quality and
larger sizes than other direct mailers.
If you have any additional tips or suggestions, things that worked or didn't work for you, let us know in the comments, or by contacting us on twitter and facebook.
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